When planning your first small business website, there are three essential questions you should ask yourself: Who is your target audience? How will your target audience find you? How will you convert your visitors into sales? These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring…
DetailsAre you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store. Web-savvy customers don’t need to be patient, studies have…
DetailsMany of you will recall that old saying “you can’t judge a book by its’ “cover”. But people do judge you by your “online cover”. Your website is the “cover” of your online business, as it is the virtual representation of your company. When you are doing business online you don’t have the luxury of…
DetailsThere are tons of resources available that will teach you how to make money on the internet. But, perhaps it’s easier to demonstrate what to do, with a lesson on what not to do. This article will teach you how to drive visitors away from your website screaming “Get me outta here!” If you prefer…
DetailsContent is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So by building site content for…
DetailsIs the choice of colors for your website and print materials more than just a matter of personal preference? Does it really matter what color choices you make? Will your audience really feel differently because of the color combinations? The answer to all these questions is Yes, Yes, and Yes! Color is considered emotional because…
DetailsThe design industry, in general, is very sensitive to outside influences all the time, usually termed as “modern”, “innovative” or “trend-setting” etc. However, thankfully these influences affect the design areas outside the purview of web design, where the designers and artists tend to change their style, direction, and outlook. In the web design world, we…
DetailsIt is very hard to be “the new guy in the block” since in most of your interactions you will have to try to leave good first impressions. Some say it is most important to be yourself and care about others and things will turn out great. It is the same with companies. Read further…
DetailsEvery good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment. Abandonment “Abandonment” is one…
DetailsA look back at 90’s web design, and a warning to anyone whose website is an accidental anachronism. Remember the days when every PC was beige, every website had a little Netscape icon on the homepage, Geocities and Tripod hosted just about every single personal homepage, and “Google” was just a funny-sounding word? The mid-late…
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