What Makes You Better?

Salespeople are frequently confronted by this question on sales calls, along with some others like “why should I buy from you/your company?” or “what makes you different?”. In fact, they have probably spent a lot of time at “Product Knowledge U” learning exactly how to answer these questions. In reality, answering questions like these usually,…

Your New Storefront

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features: You…

Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article, we will examine the advantages and disadvantages of email marketing and will also provide some…

Why Not Email Marketing?

If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused…

Tips for Every Website

Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated. Offer additional value on your website. For affiliates and partners, you can place links to their sites and products and ask them to…

Marketing on the Internet?

Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet.…