Statistics and Analytics

Analyzing Traffic

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most…

Emails

Writing Emails with A Purpose

How many times have you seen it? You open your inbox just to see another long, seemingly endless list of emails. You cautiously open each one, giving “some” of them 10-20 seconds of a quick scan. If something captures your interest, you read on. If not, it’s a quick click (delete key) and you move…

Eye on you

Why Your Site is Not Making Money

Many people often asked, “Why am I not getting sales, nobody is signing up, I am not making any money, what is going wrong?” Something is actually wrong. You see, when you’ve developed a product, registered a domain name, host your site, and solved issues like a payment processor, you have to wait for the…

SSL Certificate

SSL Certificates… Necessity for Websites

Organizations are one of the major segments, which need to maintain the unswerving, outmoded and highly secure system, which can protect sensitive & Personal data of the customers and others who are attached to it. Why does your website need an SSL Certificate?It should ensure the safety and security of the data shared online. Any…

All hits are not the same

Hits Are Not Created Equal

After all the debate over website design, shopping carts, and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic! Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, you hide…

People are talking

Things Web Analytics Can Teach You

Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales. Listen: Your Customers Are…