Selling Yourself

Because of the anonymous nature of the Internet people are generally more skeptical when it comes to doing business online. Owing partly to famous Internet scams sensationalized by the media and too bad personal experiences online, people are less likely to trust a party whom they’ve never met in person. As an online business, you…

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Your First Small Business Website

When planning your first small business website, there are three essential questions you should ask yourself: Who is your target audience? How will your target audience find you? How will you convert your visitors into sales? These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring…

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