Wording your website

Wording Up Your Website

Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store. Web-savvy customers don’t need to be patient, studies have…

Eye on you

Why Your Site is Not Making Money

Many people often asked, “Why am I not getting sales, nobody is signing up, I am not making any money, what is going wrong?” Something is actually wrong. You see, when you’ve developed a product, registered a domain name, host your site, and solved issues like a payment processor, you have to wait for the…

People are talking

Things Web Analytics Can Teach You

Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales. Listen: Your Customers Are…

90’s Web Design

A look back at 90’s web design, and a warning to anyone whose website is an accidental anachronism. Remember the days when every PC was beige, every website had a little Netscape icon on the homepage, Geocities and Tripod hosted just about every single personal homepage, and “Google” was just a funny-sounding word? The mid-late…

If You Build It, They Will Come…

… No, they won’t. On the web, building a website is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won’t even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion. Web…

Readership

Ingenious Email Marketing

Everyday Internet users receive tons of emails telling them to buy certain products or visit particular websites. While these emails arrive in the inboxes of unsuspecting Internet users each day, most of them pay very little attention to these emails. That is because emails which are blatant advertisements are often viewed as spam. Most Internet…

Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business? Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads in print and…

Your New Storefront

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features: You…