If you manage social media for your company, you would know what it takes to regularly update your Facebook or Twitter page. Creating engaging social media content consistently can be fun and tiring at the same time. Initially, it doesn’t seem like a problem. However, over time you may run out of ideas and hit the infamous writer’s block.
What do you do in such a situation? How do you get your creative engines running and churn out content that’s worth sharing? Here are five tips to help you break free from the writer’s block and create quality social media content:
1. Don’t Aim for Perfection
Perfection is a myth since there is always a room for improvement. If you try too hard at making your content perfect, you will not only waste time but also alienate your audience. Your social media content should be to the point and informative. Every post you create doesn’t have to be a masterpiece. Besides that, you can always go back and edit or delete your posts or tweets if they don’t seem right.
2. Know Your Audience
Finding success with social media marketing boils down to knowing your audience. Think about what your audience wants to see in their news feed. Get into their shoes and view things from their perspective. This will help you write from a new angle and create content that’s truly useful. Remember, the more you cater to the interests of your audience, the easier it will be to write content for them.
3. Have an Idea Diary
Sometimes you get the writer’s block not because you’re out of ideas, but because you’re overwhelmed by them. Having an idea diary allows you to quickly jot down all the ideas running through your head. It lets you think clearly and effectively. When you have a list of potential topics ready, you can simply choose one and start writing on it.
4. Seek Inspiration
The social media world is brimming with activity. People are posting various types of content all the time. What you can to do is follow a few relevant pages that regularly post quality content and seek inspiration from them. There is nothing wrong with getting inspired by their posts when you’re stuck. You’re not copying or stealing their content. No, you’re only using it to come up with your own content ideas. Ultimately, it’s your unique touch that matters.
5. Be Social
The social media writer’s block can be tackled more efficiently by being more social. Interacting with others and building new conversations can give you new ideas. Whether it’s through asking questions, giving feedback or simply having a discussion, being active on social media will open up your mind. It will give you a better understanding of what people want.
Beating the social media writer’s block becomes easy when you avoid thinking too much. Just focus on writing the first thing that comes to your mind. Don’t be afraid to let your audience know the real “you”. Instead, have fun creating content that reflects your personality.