If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as the location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the website…
A look back at 90’s web design, and a warning to anyone whose website is an accidental anachronism. Remember the days when every PC was beige, every website had a little Netscape icon on the homepage, Geocities and Tripod hosted just about every single personal homepage, and “Google” was just a funny-sounding word? The mid-late…
The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should. Recent research indicates that the average e-commerce site is losing near 60 percent of its shoppers during shopping cart phase…
There is no denying the fact that the dynamic world of blogging is one of the most powerful Internet activities which can quickly deliver an audience around just about any subject, product or service. The first critical step towards blogging success is in learning the critical components necessary for delivering unique content, the lifeblood of…
You can use traditional methods to sell products such as direct mail, catalogs, and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this worldwide marketplace, you need a great shopping cart system. Choosing a…
When planning your first small business website, there are three essential questions you should ask yourself: Who is your target audience? How will your target audience find you? How will you convert your visitors into sales? These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring…
Building your business can be a difficult task. You can put hundreds of hours of effort into the business, but if you still don’t have important components, you will not be successful. Today business owners are realizing that blogging boosts business. Blogs were typically only seen as personal places to express yourself and your views.…
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet.…
I see it happening all the time… websites with no physical mailing address. It’s as if they don’t exist anywhere but in the scary world of cyberspace. I say scary because that’s exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product…
The design industry, in general, is very sensitive to outside influences all the time, usually termed as “modern”, “innovative” or “trend-setting” etc. However, thankfully these influences affect the design areas outside the purview of web design, where the designers and artists tend to change their style, direction, and outlook. In the web design world, we…
Advertising needs time and most of all money. You know for a fact that in order for you to market effectively, you need to invest your resources to the project, be it color printing ads, online advertising or commercials. Expert marketers would even tell you that to get better results, you need to increase your…
A lot of Search Engine Optimization and Search Engine Marketing Professionals are voicing their opinions and saying than directories are dead. But remember, these are the people that also say that Page Rank is dead, SEO is dead, and the latest this is a dead theory. So is directory link building no longer worthy? well,…
