In the world of highly developed and advanced technologies promotion, PR and advertising are to seek new methods that have to be side by side with progress to keep interest. With the Internet, advertising strategies underwent a real revolution, trying to capture all the opportunities to develop. Nowadays 60% of advertising materials are submitted on…
The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers. Sound familiar? It should. Recent research indicates that the average e-commerce site is losing near 60 percent of its shoppers during shopping cart phase…
… No, they won’t. On the web, building a website is not enough. If there are no links to the site anywhere, no-one is going to visit it. The site won’t even be listed in any of the search engines without some incoming links. To get traffic, you will need to do some promotion. Web…
The design industry, in general, is very sensitive to outside influences all the time, usually termed as “modern”, “innovative” or “trend-setting” etc. However, thankfully these influences affect the design areas outside the purview of web design, where the designers and artists tend to change their style, direction, and outlook. In the web design world, we…
Advertising needs time and most of all money. You know for a fact that in order for you to market effectively, you need to invest your resources to the project, be it color printing ads, online advertising or commercials. Expert marketers would even tell you that to get better results, you need to increase your…
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment. Abandonment “Abandonment” is one…
Email marketing can be an effective method of promoting your businesses services or products. It is also beneficial to your business growth. Developing emails to be used in a marketing campaign requires a great deal of thought to assure they are written to capture the message you want to get across, while not burdening the…
Everyday Internet users receive tons of emails telling them to buy certain products or visit particular websites. While these emails arrive in the inboxes of unsuspecting Internet users each day, most of them pay very little attention to these emails. That is because emails which are blatant advertisements are often viewed as spam. Most Internet…
Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have to experience using popular strategies effectively are likely to gain a huge advantage over their competitors who do…
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge…
Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial. We have got to admit to ourselves. Most of…
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your…
