If your business is in an industry that’s not ‘sexy’, you might think that it is impossible to get backlinks to your website. Of course, it is much easier to get backlinks if there are a lot of blogs about your topic. With the right ideas, however, you can get backlinks to your website even…
In the world of highly developed and advanced technologies promotion, PR and advertising are to seek new methods that have to be side by side with progress to keep interest. With the Internet, advertising strategies underwent a real revolution, trying to capture all the opportunities to develop. Nowadays 60% of advertising materials are submitted on…
There is no denying the fact that the dynamic world of blogging is one of the most powerful Internet activities which can quickly deliver an audience around just about any subject, product or service. The first critical step towards blogging success is in learning the critical components necessary for delivering unique content, the lifeblood of…
As businesses providing services and goods that can be purchased online, ask yourselves this question: am I doing everything I can to enable my visitors to buy my products? Are you offering them a complete range of payment options? Or are you, like some many online businesses, making the mistake of assuming everyone has a…
The long-held wisdom is that domain names should be short and memorable. Of course, it is great when you can get a short name that really works for your business but sometimes that is tough. So why not go for a longer one? The idea that domain names must be short is not as valid…
When planning your first small business website, there are three essential questions you should ask yourself: Who is your target audience? How will your target audience find you? How will you convert your visitors into sales? These questions sound obvious, but it’s amazing how many people don’t bother…and then moan that “our website doesn’t bring…
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet.…
Advertising needs time and most of all money. You know for a fact that in order for you to market effectively, you need to invest your resources to the project, be it color printing ads, online advertising or commercials. Expert marketers would even tell you that to get better results, you need to increase your…
Salespeople are frequently confronted by this question on sales calls, along with some others like “why should I buy from you/your company?” or “what makes you different?”. In fact, they have probably spent a lot of time at “Product Knowledge U” learning exactly how to answer these questions. In reality, answering questions like these usually,…
Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are…
In the past, SEO was simply a tool brand employed to drive traffic to their websites. Yet, in the past year alone, SEO has incurred dramatic changes that have altered its primary functions. SEO is more than simply a vehicle for driving traffic; it is transforming into a supportive mechanism for brand-building and 2013 is…
Email marketing can be an effective method of promoting your businesses services or products. It is also beneficial to your business growth. Developing emails to be used in a marketing campaign requires a great deal of thought to assure they are written to capture the message you want to get across, while not burdening the…
