Many people often asked, “Why am I not getting sales, nobody is signing up, I am not making any money, what is going wrong?”
Something is actually wrong. You see, when you’ve developed a product, registered a domain name, host your site, and solved issues like a payment processor, you have to wait for the money to start rolling in—only then you will know the value of traffic.
No matter how beautiful your site or how crazy your product, without traffic your online business will fail. Generating traffic is the most difficult part of running an online business. But why is getting traffic so difficult? There are two main reasons.
The first reason is that online is not like the real world where you can rely on mere shop display. If you don’t make any calculated sales drive, people cannot find your site. The second reason is that the Internet has changed.
Internet advertising keeps advancing with many kinds of filters to make sure the right audience sees the right message. That is, to make sure you don’t disturb people who don’t want your ads. Traffic providers like Google can easily tell “junk” content from “real” content even if the surfers cannot. Nobody wants to give you the chance to succeed online.
There are about 6 billion people on the planet with about a billion using the Internet but sadly most sites have little traffic and make $20 to $50 a month. So how does one really get traffic?
You will not get traffic while sitting in your pajamas, feet up on your desk, sipping your coffee. You need to work very hard. To get massive traffic, people should be able to find your site virtually everywhere hence you need a broad, multi-faceted marketing campaign. Don’t rely solely on search engine ranking otherwise you are leaving 50% traffic.
Research as many traffic techniques as you can and experiment with as many as possible. Though it will cost you time and money, it is all an investment. Nothing comes easy, especially financial success.
