If you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all, it gives visitors to your website their first impression…
A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features: You…
The online community is definitely a large marketplace that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap on the internet. At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you…
It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings. Create a site with valuable content, products or services. Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Research and use the right keywords/phrases to…
When it comes to your website, extra attention should be paid to every detail to make sure it performs optimally to serve its purpose. Here are some important rules of thumb to observe to make sure your website performs well. Do not use splash pages Splash pages are the first pages you see when you…
A lot of online business owners start with no money. They have to do everything themselves — the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to their product’s marketing needs. As their business expands over time, they will find that their simple “homemade” site…
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your…
Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to…
