The design industry, in general, is very sensitive to outside influences all the time, usually termed as “modern”, “innovative” or “trend-setting” etc. However, thankfully these influences affect the design areas outside the purview of web design, where the designers and artists tend to change their style, direction, and outlook. In the web design world, we…
Salespeople are frequently confronted by this question on sales calls, along with some others like “why should I buy from you/your company?” or “what makes you different?”. In fact, they have probably spent a lot of time at “Product Knowledge U” learning exactly how to answer these questions. In reality, answering questions like these usually,…
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment. Abandonment “Abandonment” is one…
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or…
Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are…
The subject of whether or not it is acceptable to use advertising in email market is debated with some internet marketers being strongly in favor of placing advertisements in email marketing while others are strongly against the use of advertisements. Still, others take a more neutral stance and are not either firmly for or against…
In the past, SEO was simply a tool brand employed to drive traffic to their websites. Yet, in the past year alone, SEO has incurred dramatic changes that have altered its primary functions. SEO is more than simply a vehicle for driving traffic; it is transforming into a supportive mechanism for brand-building and 2013 is…
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they…
Credibility is an important ranking factor. The more credible a website is, the better it will rank on Google. How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site? A) Proven elements that influence the credibility of your website There are several…
Email marketing can be an effective method of promoting your businesses services or products. It is also beneficial to your business growth. Developing emails to be used in a marketing campaign requires a great deal of thought to assure they are written to capture the message you want to get across, while not burdening the…
Many of you will recall that old saying “you can’t judge a book by its’ “cover”. But people do judge you by your “online cover”. Your website is the “cover” of your online business, as it is the virtual representation of your company. When you are doing business online you don’t have the luxury of…
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the site’s demise. It takes money to…
