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The law isn’t enough, it’s permission that counts.
While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don’t feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.
But that’s not enough. Permission is a fuzzy word open to interpretation. Let’s get into some specific scenarios so it’s clear what does and doesn’t constitute permission.
What kind of email addresses are OK to send?
To send email to anyone using N3RD Media – Email Marketing, you must have clearly obtained their permission. This could be done through:
Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.
What kind of email address ARE NOT OK to send?
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear. By using SGB Web Design – Email Marketing, you agree not to import or send to any email address which:
Sure, some of these people might have given you their email address, but what’s missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won’t be effective and will more than likely see your email marked as spam by many of your recipients.
What content MUST I include in my email?
Every email you send using Email Marketing must include the following:
How we’ll know if you don’t have permission
Email Marketing has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here’s a few of them:
If we do discover that you’re emailing people without their permission, we will terminate your account immediately.
In the end, it’s really common sense. Take off your marketing hat and put yourself in your recipient’s shoes. If they don’t recognize who you are or aren’t interested in what you’re sending, they’ll think you’re a spammer. It’s that simple.
Please review our Security & Abuse Policy.
This file was last modified on May 15, 2018.