Many of you will recall that old saying “you can’t judge a book by its’ “cover”. But people do judge you by your “online cover”. Your website is the “cover” of your online business, as it is the virtual representation of your company. When you are doing business online you don’t have the luxury of that face to face meeting or the customer’s personal visit to your office. By making your website look professional, you are telling your customers that you care about quality. The quality of your own work, and the quality of your relationship with them. This is where a good web design can reap benefits for your online business. It will work to your advantage because this initial contact is extremely important.
There is one other saying that comes to mind in any type of business: You never get a second chance to make a first impression. Make that first impression the best you can. A person viewing your website will receive a bold statement that you are experienced, organized, focused, and ready to provide them with the best service, or product, available on the market.
You should also have everything related to your company designed with these same thoughts in mind. From business cards, letterhead, advertising, every aspect of the business should include your commitment to excellence. As you grow your business, these items become the face of our business. So let your website design speak volumes for your business. Go ahead and let people judge you by your cover.
photo credit: Thomas Hawk Powell’s Books via photopin (license)
